HOYTS Urban Pizza has been revamped to offer a fresh, modern dining experience within all HOYTS cinemas. The aim was to create a look that appeals to people of all ages, maintaining a youthful and upscale vibe. I focused on showcasing the pizzas in a way that highlights their freshness, using vibrant colours against a simple black and white backdrop. Taking inspiration from street art, I designed a logo that adds an urban feel to the brand.

The redesign emphasises the handmade quality of the pizzas, with each photograph featuring the ingredients list to underscore the made-to-order process. By keeping the pizzas as the main focus, customers are drawn to the product itself. The incorporation of urban elements adds a contemporary touch to the brand's identity, reflecting its relevance in today's dining landscape.