International Open Day

Client

UNSW

Role

Designer + Art direction

Project

Event + Print Collateral

Year

2018, 2022, 2023

Award

Campaign 2019 Silver Medal winner for ‘Best Trade Show / Exhibition / Conference’ for the UNSW India Open Day

UNSW International Open Days are designed to offer an immersive campus experience to overseas audiences, with a particular focus on China and India. These events aim to provide a taste of the Sydney campus to those who cannot attend in person. The booths and displays are thoughtfully designed to mirror and correspond to actual locations on the UNSW campus, bringing elements of our vibrant campus culture to life for our international guests.

I was fortunate enough to have led the design initiative for UNSW International Open Days, collaborating closely with the international teams from China and India.

My role involved designing the flow and user experience of the event space, ensuring a seamless and engaging journey for visitors. I also conceptualised and executed booth designs for academics and delegates to use while talking to future students.

In addition to spatial design, I created all print collateral for the open days, including signage, brochures, and promotional materials. Each element was carefully crafted to convey key information and capture the essence of UNSW's offerings to our international audience.

China Open Day 2023

China Open Day 2022

I led the creative direction and visual execution for the UNSW China Open Day 2022. helped I conceptualise and implement the overall design theme and aesthetic, ensuring alignment with UNSW's brand identity. My responsibilities included overseeing booth designs, signage, and promotional materials to create an immersive and engaging experience that resonated with attendees.

2018 India & China Open Day

My involvement in the 2018 UNSW China and India Open Days marked my debut in Open-Day design and event management. I was entrusted with overseeing these crucial events and travelled to four cities in China (Shanghai, Beijing, Qingdao, Nanjing) and four cities in India (Mumbai, Pune, New Delhi, Chennai) to ensure their success. it involved liaising with local UNSW teams, managing the designs, and collaborating with printers to ensure that all event elements were executed flawlessly.