In this project, I spearheaded the design of a series of complimentary movie ticket vouchers for HOYTS, catering to both Australian and New Zealand customers and employees. The objective was to create a cohesive set of six distinct designs that encapsulated the brand's essence while providing a delightful experience for the recipients.

Collaborating closely with the marketing and branding teams, I ensured that each design aligned with HOYTS' brand guidelines, reinforcing brand recognition and customer engagement. Each design incorporated details such as voucher value, validity period, and terms of use, ensuring a seamless experience for recipients and staff processing the vouchers.

I wanted to reflect the vibrant and dynamic nature of the cinema-going experience, integrating iconic elements from HOYTS' “X” visual identity. The designs were tailored to resonate with diverse audiences, using colours to differentiate the voucher offerings.