I had the privilege of leading the design initiative for HOYTS' gift card vouchers, an essential element of their customer engagement strategy. These vouchers were positioned and sold in all HOYTS cinemas as well as major department stores across Australia and New Zealand, making them an impactful promotional tool for the brand.

The objective was to craft a visually captivating and adaptable design that would resonate with diverse audiences while remaining true to HOYTS' brand identity. This required conceptualising and executing a design that authentically captured the excitement and allure of the cinema experience, ensuring it stood out prominently on gift card racks and became highly desirable for both gift givers and recipients alike.