I led the design project for HOYTS' popcorn bucket packaging, in collaboration with Qantas to create the visuals for the limited-time promotion. The objective was to design packaging that not only showcased the iconic HOYTS brand but also integrated elements of Qantas' visual identity to market both brands to moviegoers.

Working closely with marketing and promotional teams, I ensured that the packaging design aligned seamlessly with the collaborative campaign's objectives and messaging. Incorporating cues from aviation and travel, the design celebrated the partnership between HOYTS and Qantas, enhancing the overall brand narrative.