Old Forester LUX Drinks Menu
Client
HOYTS
Role
Designer
Project
Menu
Year
2017
I spearheaded the design of a specialised drinks menu for HOYTS LUX, collaborating with Old Forester to promote the movie "Kingsman." This bi-fold menu showcased four signature drinks, blending the distinct branding of both HOYTS and Old Forester to create a captivating promotional piece.
The challenge was to craft a design that seamlessly integrated the aesthetics of both brands while highlighting the release of the new movie. Collaborating closely with marketing and brand representatives from HOYTS and Old Forester, I ensured that the menu design effectively conveyed the essence of the "Kingsman" film and the unique qualities of the featured drinks. By incorporating thematic elements from the movie and leveraging the distinct visual identities of the brands, the design amplified the promotional impact and heightened anticipation among cinema patrons.