I led the design initiative to create distinctive business cards for all staff and academics at UNSW, drawing inspiration directly from the university's logo to craft a visually cohesive and impactful design. The goal was to provide a unified and professional branding experience across the institution's diverse departments and faculties.

To achieve this, I meticulously extracted key elements from the UNSW logo and transformed them into a dynamic repeat pattern that formed the foundation of the business card design. This approach not only reinforced brand recognition but also imbued the cards with a sense of institutional pride and identity. Multiple designs were created to allow everyone to choose which one they liked, ensuring a personalised touch.